How we work

Tell us a story

You come into 3W from a world that emphasizes competition and reductive, linear thinking. It places a high premium on producing definitive answers, performance under pressure, and meeting the bottom line with maximum efficiency.

Take a breath, tell us about your idea

We invite you to take a deep breath — several, actually. Slow down. Tell us about your idea, your work, yourself. We want to understand your idea in the context of who you are. What is your story? Which of your values have compelled you to make this investment, seeking out support and guidance as you develop your idea into something real?

How we work:

3W threshold theory

Threshold noun

The level or point at which you start to experience something, at which something starts to happen

In our consulting sessions with you, 3W’s process marries intuition (guided by the wisdom of the unconscious) with structured thinking (managed by the analytical mind and framed by the strategic planning approach).

This process unfolds over time as we get to know you and the contours of your idea better. As it happens in any creative undertaking, we will cross over several key thresholds together.